Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement ...

“I have never seen a bad backtest” is an often stated criticism of backtesting that has a high degree of truth to it - many strategies launch with strong backtests yet do not pan out as intended. In ...

In today’s fiercely competitive marketplace, where consumers are bombarded with a sea of product options, the key to standing apart lies in building unwavering trust and credibility. Brands need to ...

What do you know about our modern era of brands and product testing on animals? Animal testing was once a routine part of ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

President of XYZ Advantage, where we help tech, e-comm, & service companies boost revenue growth with killer PPC, SEO, & CRO strategies. When it comes to marketing, many companies want to know what ...

It takes a lot of work to bring you our product comparison reviews each and every month. From beginning to end, I can tell you in no uncertain terms, it is a pain in the bum. But it does give us an ...

This article explores how rheological analysis helps the food industry link microstructure to texture, stability and ...

April 25, 2025 - Cannabis businesses operating in state-legal markets face a patchwork of testing requirements that vary from one jurisdiction to another. In the absence of federal oversight, each ...