The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

We explain the different types of logo and when to use each one.

When it comes to logo design, experts in the field have plenty to suggest. Your logo, they say, should strive to be iconic, as well as distinctive, timeless, attractive, memorable, and the like. This ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

The Super Bowl is more than a game; it is a visual time capsule. For 60 years, the logo has evolved from simple block text to vibrant regional art, and recently, to a sleek, standardized trophy era.

Many band logos are hugely famous – everyone recognises The Rolling Stones' tongue and Nirvana's smiley face. They're on T-shirts, merch, and if you see them on a news story, you'll know which band ...

If asked to describe underwear manufacturer Fruit of the Loom's logo from memory, some will invariably say it includes — or at least included at some point in time — a horned bowl known as a ...

Franck Celhay travaille pour Montpellier Business School. Over the course of 2018, several major French business schools changed their logos. What were the changes exactly and, more importantly, what ...

James has been writing about cars professionally since 2012. After a bruising period freelancing in his native UK, James spent six years in Dubai, starting his new life abroad as Web Editor for ...