Innovation has always been an engine of success for companies. However, coming up with novel ideas can be challenging. The process of ideation requires creativity, experimentation and out-of-the-box ...

Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research. The study, in the Journal ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I share and mindfully explore a newly ...

Kelly S. Mix currently receives research funding from the Institute of Education Sciences (U.S. Dept. of Education) and has previously received research funding from the National Science Foundation, ...

Define who qualifies as a patient advocate. Differentiate between engagement and other forms of patient involvement. Discuss the benefits and challenges of partnering with and engaging patients.

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related posts: 5 things to keep in mind when you hear about Gen Z, Millennials, ...