The entertainment landscape has changed dramatically over the last two decades. People no longer depend solely on television schedules, physical tickets, or shared public spaces for leisure activities ...

Have you noticed how many companies are hiring writers these days? And have you noticed how many of these are journalist-style writers, or even current practicing journalists with a significant ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More As we enter a new year, it’s important to take a look at emerging ...

What better way to engage with your audience than use the social media content type and channel best suited to them? Read on to learn which works best for your brand. Social media has been at the ...

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly ...

In 1732, Benjamin Franklin published the first annual Poor Richard's Almanack to promote his printing business—an early example of content marketing. A lot has changed in the past 300 years. Since ...

Dynamic content is an important source of information and functionality. In this case, dynamic content refers to content on a page that changes without the page reloading. When a page is static, the ...