The name of your business will influence its potential for success in many ways, but the name selection process has been complicated by the Covid-19 pandemic. The business world is rapidly changing, ...

What's in a name? For businesses, everything. A third of family firms use their surname in their business name. Smart move or missed opportunity? It depends. A well-chosen name boosts recognition and ...

Business name. "Business name" is a catchall term referring to all of a business's names -- its legal name, its corporate name, its fictitious business name, and the names of its products and services ...