It's tough enough for a small business to survive in a down economy, to say nothing of achieving hoped-for growth by opening additional locations, expanding a product line or targeting new markets.

Learn how changes in aggregate demand influence the price levels of goods and services and why this relationship isn't always ...

Discover what pent-up demand is, how it's measured, and see real-world examples of its impact on economic recovery following recessions.

Derived demand refers to how changing customer preferences or a changing economy affects business-to-business markets. In fact, whether you own a manufacturing company or small-business retail store, ...