Matt Hocking is the Executive Chairman and co-founder of WellSaid Labs, an AI text-to-speech voice generation solution. As the CEO of a leading AI voice company, I have witnessed firsthand the ...

As advertising evolves, success will come from leveraging the strengths of both traditional and digital media. Businesses in ...

NESN, New England’s premier sports network, on Tuesday announced the appointment of Wade Nielsen as Senior Vice President of ...

As brands enter the thick of the annual season for brokering advertising commitments, also known as the upfronts, many are in a disquietingly familiar state of uncertainty. The Trump administration’s ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Measurement has always been the backbone of advertising, but the rules have changed. Signal loss, the expansion of new types of media channels, and stricter privacy regulations have rendered ...

Streaming services have disrupted traditional TV advertising as we know it. Gone are the days when brands and retailers could push messaging via commercial spots and see revenue roll in. With more ...