Every time you open an email, someone may be watching, because hidden within it could lie a tracking pixel—one of the most potent marketing tools today. When you open an email, it quietly pings the ...

Although the California Invasion of Privacy Act (“CIPA”) lawsuit train shows no signs of slowing down, a California federal judge recently derailed a CIPA email ...

Once you understand what email tracking pixels do, you'll want to block them—just like me. These silent trackers report your online activities to the sender, letting them know exactly when and how you ...

Once the standard metric for measuring the success of an email campaign, Open Rates have taken a few hits over the past five ...

Email senders can quantify the emotional tone of their customer and team communications with a new offering from SaaS provider EmailAnalytics. The goal is to give businesses a “new metric that ...

At least four courts have now held that retailers using email for marketing are not considered “communication service providers” and therefore are not subject to TUCSRA.[1] At least five courts have ...

Siding with The Gap, a federal judge has tossed a privacy lawsuit over allegations that the clothing retailer contracted with a third party to collect data about customers' interactions with marketing ...