Email marketers will want to take note of a recent Washington State Supreme Court opinion interpreting what constitutes a subject line that is “false or misleading” under Washington’s Commercial ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

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With the volume of email going out right now, it’s natural that mistakes will occur. But it will be hard to top this one. The email subject line states, “grow the f--k up.’ Uh, excuse me? That ...