Opinions expressed by Entrepreneur contributors are their own. Email has existed for over five decades, and its prominence is only growing. Not only do we use it extensively at work, but as a ...

Email marketing is not a one-size-fits-all game—it’s about delivering the right message to the right people at the right time. The Fast Company Executive Board is a private, fee-based network of ...

Email is one of the better-performing mediums in digital marketing, along with social media and targeted display ads. Marketers consider email a personalized channel between company and audience, with ...

No one wants to end up in the dreaded spam folder, but it sometimes seems like you end up there no matter what you do. How can your email users learn about the benefits of your offer if you end up in ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Partain Email ...

Inboxes are overwhelming, particularly for busy managers, key stakeholders, and VIP executives that everyone wants a response from. Most of us are bombarded with dozens of emails each day, if not more ...

Most marketing emails don’t get read, but businesses are still treating email as their primary relationship-building tool. It’s time for a new approach. Relying on email alone is no longer enough — ...

A well-executed email marketing strategy can see your hotel or hospitality business reap serious rewards. After all, email marketing return on investment is climbing, with a possible 4400% ROI up for ...

For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their ...

Email is still one of my favorite channels to distribute content and engage my audience. It’s effective, it’s personal, it’s non-intrusive, and it’s easy to measure return on investment. In fact, a ...