Picture a coin with two sides. One side is your objective -- wanting to sell your goods or services -- and the other side is your customer wanting to buy your goods or services. You want to sell to ...

Relevance. It is what marketers are striving to achieve in their email marketing programmes today. But how that relevance is achieved is often answered by “it depends” which really gets us nowhere, ...

With many people only booking one holiday a year, the UK travel agency chain Thomson optimised its email programme to drive sales by managing engagement, supporting decision-making and encouraging ...

When deciding on the frequency of your email programme, it is important to bear in mind that the target audience and the purpose of your message is more important. With that in mind, identifying how ...