Relevance. It is what marketers are striving to achieve in their email marketing programmes today. But how that relevance is achieved is often answered by “it depends” which really gets us nowhere, ...

When deciding on the frequency of your email programme, it is important to bear in mind that the target audience and the purpose of your message is more important. With that in mind, identifying how ...

Virgin Trains, a UK trains company, employed email marketing for this campaign. The company made some changes to its approach, including a new evaluation process: the search for marginal gains focused ...