The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound It’s essential that the copy on your ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. It’s common knowledge that email marketing has many ...

Use these tips to get your email opt-in form in front of the right eyeballs and entice them to sign up. Creating and displaying opt-in forms might not deliver instant results. If your results are less ...

Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you simply sell to customers when they happen to visit your site, you have an ...

Permission is not a fun topic, but it’s an essential one if you are working with content in 2023. The need for establishing permission through an opt-in has always existed as long as the internet has ...

Besides the usual rush of campaign organization and planning, I hope you'll take time to investigate ways to help your email program deliver even more value in 2014. I outlined several initiatives in ...

The CAN-SPAM Act requires marketers to provide customers with a way to opt out or unsubscribe from an email list. When a customer opts out you have to stop contacting him within 10 days from the ...

There are plenty of reasons for email marketers to pay attention to their unsubscribes—some of them obvious, others less so. Of course, among the actions our subscribers may take—opening email, ...

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...