Jodi Amendola is CEO of Amendola, an award-winning healthcare, health IT and life sciences PR and marketing agency based in Scottsdale, AZ. As a conscientious and dedicated professional, you likely ...

If your newsletter is just a plain white background and black text with nothing else, you’re in some serious trouble. There are many services that will help you put together an awesome newsletter, and ...

Opinions expressed by Entrepreneur contributors are their own. There’s a common adage you’ll hear marketers say: Spend as much time promoting your content as you do creating it. It applies to your ...

Effective advertising almost always includes a robust email marketing strategy, regardless of the type of business. Emails are inexpensive to produce, yet they reach a broad audience efficiently.

There are a lot of great email newsletters—you can find an excellent selection here—and they're the perfect way to keep on top of the news and features you want to read without having to continually ...

Opinions expressed by Entrepreneur contributors are their own. It’s not fair, but it’s a fact: business-to-business (B2B) newsletters don’t get as much attention as business-to-consumer (B2C) emails.

You’re a journalist or a social media manager or a communications business lead or a media distribution analyst or a media startup. Or whatever — but you have a point of view. Maybe you read what’s ...

Auto marketers should send email newsletters to stay in touch with their audience. Here are tips on what to put in a newsletter and how to keep readers engaged.