Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client ...

Effective advertising almost always includes a robust email marketing strategy, regardless of the type of business. Emails are inexpensive to produce, yet they reach a broad audience efficiently.

A good email newsletter can be the lifeblood of your business. Many successful businesses prioritize email marketing, and for good reason: Email newsletters yield an astounding 4,300 percent ROI. The ...

Email Writing: Email, also known as electronic mail, is a medium of written communication used to send and receive information over the Internet. It has been in use since the beginning of the Internet ...

Automated email sequences are sent to users after they take specific actions, such as signing up for an email newsletter or completing a purchase. These perfectly timed and crafted emails may seem ...

Newsletters have been a pertinent tool in email marketing allowing companies and brands to connect with their audience in a meaningful way. Email marketing is a vast arena with massive potential in ...

A few years ago, when I started working on newsletters, most people thought email was dead. Social media, it seemed, was the way to reach people. But today, thanks in large part to the unknowable ways ...

Opinions expressed by Entrepreneur contributors are their own. There’s a common adage you’ll hear marketers say: Spend as much time promoting your content as you do creating it. It applies to your ...