There are a lot of great email newsletters—you can find an excellent selection here—and they're the perfect way to keep on top of the news and features you want to read without having to continually ...

Many marketers have witnessed great email newsletters that elicit significant engagement. Their first thought is often, "We should make ours look more like this." So they analyze its layout and format ...

Sometimes email marketers outsmart themselves. Sure, you’ve got to capture attention and stand out, but that doesn’t necessarily mean being more “creative.” For instance, let’s say you sell shower ...