Opinions expressed by Entrepreneur contributors are their own. Have you ever changed the oil in your car? It’s a pretty basic skill that surprisingly few people actually know how to do. If you do, you ...

Newsletters have been a pertinent tool in email marketing allowing companies and brands to connect with their audience in a meaningful way. Email marketing is a vast arena with massive potential in ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

It's been said before and it bears repeating: When it comes to those traditional three pillars of direct-response marketing, "The gold is in your list." So it pays to treat it like the treasure it is.

The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound It’s essential that the copy on your ...