Last month we explored the first of two important digital marketing list subscriber metrics: CPA, the cost to acquire a new list member. I also presented a process for determining your maximum ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

Every business has to start marketing somewhere, and that often means turning to email. There are plenty of signposts to guide your organization on its email marketing journey, but there are a few ...

Managing customer data is hard work, but that hard work can yield one of the most important assets for the cooperative of the future: the first-party data you own. We often hear from farmer-owned and ...

With almost 4 billion email users across the world, email marketing is a tried and true way to reach your current customers, regardless of whether your company is B2C or B2B. But what about finding ...

Email marketing pros discuss the main reasons people unsubscribe from email lists and offer advice on what you can do to decrease unsubscribe rates. Business owners and marketers spend a lot of time ...