Forbes contributors publish independent expert analyses and insights. Davey Winder is a veteran cybersecurity writer, hacker and analyst. Update, Dec. 13, 2024: This story, originally published Dec.

Businesses have plenty of ways to reach large audiences, but email marketing remains one of the most effective. It’s a reliable, affordable and efficient way to connect with prospects at every stage ...

Several weeks ago, I wrote a blog post on bad email manners. It described four egregiously rude email tactics and asked PR Daily readers to share their own examples. “The email blunder/bad manners ...

Pretending to be b=your bank to gain access to your account is a common tactic of online criminals. Some of the most common phishing emails that people receive are emails from banks informing their ...

Email communication is the primary way professionals exchange information these days. If you’re like most people, you probably send and receive multiple emails a day. If you’re used to composing ...

You've probably heard it before: Email marketing is one of the most effective marketing channels for businesses of all sizes with a reported ROI of up to 40:1. But, at the same time, email is not ...

You just walked out of your job interview, and you feel it went well. Great! You can now breathe a sigh of relief and pat yourself on the back! With that said, it’s also important to remember that you ...

In this guide, you’ll learn what makes a great lead magnet, who’s doing it right, and how to design your own highly effective lead magnets. A robust email list gives you access to a loyal, receptive ...

Are you helping to run an e-commerce business? Looking for ways to use email marketing to boost your conversion rates? You have a lot of options for marketing your e-commerce business online: social ...

According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%. When you’re sending a sales email, you need to be part of that 2%. But how do you ...