Open rates have long been a key performance indicator for marketers, but continually evolving regulations and privacy concerns—and email platforms' response to those regulations and concerns—have ...

Email marketing can be one of the most effective and cheapest forms of digital marketing. However, that’s only if you’re able to use it correctly. Many people slap together a newsletter and push it ...

When there is an eCommerce, there are emails. Email marketing has grown so much so far that it has become much more important for a fashion eCommerce store than any other traditional or digital ...

When it comes to conversion, email is the king of all marketing tactics. That is because email has the highest ROI over any other digital channel in B2B marketing. However, those returns will only ...

Built up your social following but still not converting? A following on Instagram won’t mean anything if you don’t have their data. As marketers, we’ve been taught that following and engagement is ...

Email marketing can be a controversial topic. People will assure you that they would never open an unsolicited email, but the numbers tell a different story. People do read their emails, as long as it ...

Is email dead? Lately, it feels like the marketing world has fallen out of love with email. McKinsey’s iConsumer survey reported a 20% decline in email usage between 2008-2012, as the medium ...

One of the problems we have to overcome when corresponding with our customers is ending up in spam. Now, I’m no technical expert, so I can’t tell you anything about algorithms or spam filters. What I ...