Email marketing remains an important vehicle for businesses to reach new and existing customers. As people increasingly read email on their mobile devices, marketers need to create compelling ...

Jeanne Jennings, veteran email marketing strategist, is the author of InboxAlly’s Pre-Send Email Marketing Checklist This expert-developed framework provides marketers with a final safeguard against ...

Using this checklist is going to help you eliminate the biggest cold email mistakes we see. Just using this, even if you do nothing else, is going to improve your approach. So imagine how awesome your ...

I'm a fan of triggered email messages for what they can add to a basic broadcast email program: namely, high-value messages, deeper engagement and significant revenue. Based on my interactions and ...

Email marketing requires some prep work, but sometimes, you need to send an email out right away. To avoid costly mistakes, here are seven things you should check before hitting send. If you send ...

What goes into making a really good email? The team at Campaign Monitor paired up with Really Good Emails and produced an infographic that answers the question. The checklist includes tips for how to ...

Email marketing is one of the original and often most successful forms of digital marketing. But email is kind of like your favorite restaurant—just because it's popular doesn't mean you can let ...

Most businesses use some form of email marketing. Whether it is a weekly newsletter or a monthly sales promotion, emails are a great way to reach an audience who wants to hear from you. After all, ...

Many organizations still manage email infrastructure themselves using local, on-premise equipment. Such firms are a dying breed for a good reason: Cloud-based email solutions simplify administration, ...