Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

A Dun & Bradstreet database, 52 GB in size and containing more than 33.6 million records with very specific details, has been exposed. Cybersecurity researcher Troy Hunt, who received the database for ...

Mention database marketing, and many entrepreneurs will shoot you a "been there, done that" look. In fact, even the newest business owners have likely taken a stab at sending a mailing or two. However ...

The theme of this year’s DMA World Seattle, held April 6, was “Relevance and Results.” Not surprisingly, database marketing played a significant role in many of the sessions. Here’s a sampling of ...

In Part 1 of this article I made the point that IT departments almost always think they can—and should—be responsible for the marketing database. I speculated that this is because, when information ...