By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, ...

Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They stay in touch here and there, only coming together at rare intervals, if ...

Ad-tech firm Spongecell on Monday announced it raised a $10.5 million funding round, comprised of debt and equity financing from Safeguard Scientifics and Pivotal Capital, that will enable it to bring ...