There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that it hurts SEO. Other local marketing ...

Call tracking technology is a must-have if you’re looking to better understand your customers, optimize your marketing strategy, and increase conversions. Last-click attribution is a challenge every ...

Contrary to what many marketers perceive, call volumes have increased in the smartphone era. Phone calls remain a key channel for leads and sales across industries, and call tracking has the ...

Understanding which marketing campaigns generate genuine revenue is the cornerstone of an effective strategy. Yet for many ...

It’s hard to imagine a business that doesn’t want to take phone calls from customers. Sure, huge e-commerce entities like Amazon don’t relish getting calls, but they’re the exception rather than the ...

Adam is CEO of Gladiator Law Marketing. He’s an Afghanistan veteran, outdoor enthusiast, husband, and dog parent to two German shepherds. When the phone rings at your law office, it can be a chance to ...

It is not uncommon for some businesses to struggle and get pushed to the brink, only to successfully pivot and enjoy a rousing comeback. Such turnarounds have happened with tech companies like Dell ...

Brands and marketers are missing out when it comes to call tracking marketing says Delacon CEO Michael Center (pictured below) in this guest post for B&T… If you’ve ever looked to buy or rent a house, ...