At PRINTING United Expo this week, Ashley Roberts, managing editor at PRINTING United Alliance, ran an informative panel session taking a closer look at driving direct mail results using ...

The COVID-19 pandemic brought dramatic change upon nearly every facet of modern life, including how customers shop and buy products. Since the pandemic began, customers have created new habits and ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. To date, TV advertising ...

Although social media is a relatively new marketing channel, there is fairly strong consensus that it can help with business growth. According to a recent survey of some 3,000 consumers conducted by ...

Direct marketers today can be forgiven for feeling harried now that they have to scramble to prop up sagging response rates in traditional vehicles (which recently prompted a client to remark, "The ...

D2C businesses not only rely heavily on the digital ecosystem, but they were also born as digital natives, with social media and e-commerce coded into their DNA. Without any established relationships ...