Does bombarding people with your logo actually make it memorable? Apparently not. Scientists at UCLA put 85 students in a room and asked them to draw what you’d think would be one of the most ...

In a recent fit of boredom, I tried to draw from memory the primary logo of all 14 Big Ten schools. Most were fairly accurate, while some — like Penn State's — weren't very pretty. I don't have any ...

That's a whole lot of logo fails. Photo: Branded in Memory As the world’s most valuable company, with one of the most recognizable logos in corporate history, you’d think that most people would be ...

Of 85 UCLA undergraduate students, only one correctly recalled the Apple logo when asked to draw it on a blank sheet of paper, psychologists found. Fewer than half correctly identified the logo when ...

Corporate logos are designed to be not only recognizable but also memorable. So why is it that so few people are able to accurately reproduce logos when put to the test? Researchers say it’s most ...

(NEWSER) – You may be reading this story on your iPhone, but if you were asked to draw the Apple logo from memory, there's a good chance you couldn't. That's what UCLA psychologists found to be the ...