Procter & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener. As a result, sales of Downy's liquid softener have fallen 26% between 2007 and ...

Downy Rinse & Refresh launched in major stores like Walmart and Target at the end of September, and the brand calls it its “biggest innovation in over 30 years.” It’s a deep-cleaning fabric rinse that ...

CINCINNATI, August 11, 2025--(BUSINESS WIRE)--Downy ®, a trusted leader in laundry, announces the launch of Downy Gentle Soft + Fresh, a new fabric softener designed for consumers who want softness ...

Downy leaves clothes feeling so soft you would rather rip them on than off CINCINNATI--(BUSINESS WIRE)--During last night’s Victoria’s Secret Fashion Show, one of the sexiest events of the year, Downy ...

CINCINNATI--(BUSINESS WIRE)--This March and April when customers buy Downy liquid fabric softener at Dollar General, they’re not just freshening up laundry—they’re also supporting a great cause! Downy ...

You’re zipping down the aisle, checking items off your grocery list. Next up: fabric softener. You reach for the container, but when you lift it, something doesn’t seem quite right. Upon taking a ...

Procter & Gamble’s Downy is tapping into the growing popularity around audiobook romances for an new campaign on Spotify that promotes the launch of its Downy Gentle Soft + Fresh fabric softener, ...

I’m unsure if anyone looks forward to doing laundry, as it can be tiresome, but it must be done somehow. Tennis champion Venus Williams shares a similar sentiment but decided to partner with Downy to ...

Mega-advertiser Procter & Gamble doesn’t want to wait until February to start playing in the Super Bowl. Football fans don’t even know which two teams will play in Super Bowl LVII, slated to be ...