Procter & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener. As a result, sales of Downy's liquid softener have fallen 26% between 2007 and ...

Procter & Gamble Co. plans to begin selling a new line of Tide laundry detergent and Downy fabric conditioner geared to the fast-growing segment of consumers who wear athletic apparel on a regular ...

Procter & Gamble (P&G) has reversed its decision to rebrand its Lenor fabric-conditioner brand under its US name, Downy. The packaged goods giant introduced the Downy name two years ago, but will ...

The intimate launch of Downy fabric conditioner made me realize women have been using Downy for years. What most surprised me was to find out Downy was not only a fabric softener but also a fragrance: ...

We independently review and compare Downy Sunrise Fresh Concentrate Fabric Conditioner against 31 other fabric softener products from 12 brands to help you choose the best.

‘The scent does change every time the clothes are rubbed. Rub it once, you smell the top scent. Rub it again and you experience a different scent.’ MANILA, Philippines - The sweet smell of the ...