Downy Rinse & Refresh launched in major stores like Walmart and Target at the end of September, and the brand calls it its “biggest innovation in over 30 years.” It’s a deep-cleaning fabric rinse that ...

Procter & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener. As a result, sales of Downy's liquid softener have fallen 26% between 2007 and ...

Procter & Gamble will raise prices across its line of laundry products such as detergent and dryer sheets next month, as the firm's own costs rise and consumers continue to favor the company's brands ...

CINCINNATI, August 11, 2025--(BUSINESS WIRE)--Downy ®, a trusted leader in laundry, announces the launch of Downy Gentle Soft + Fresh, a new fabric softener designed for consumers who want softness ...

You’re zipping down the aisle, checking items off your grocery list. Next up: fabric softener. You reach for the container, but when you lift it, something doesn’t seem quite right. Upon taking a ...

Downy leaves clothes feeling so soft you would rather rip them on than off CINCINNATI--(BUSINESS WIRE)--During last night’s Victoria’s Secret Fashion Show, one of the sexiest events of the year, Downy ...

I’m unsure if anyone looks forward to doing laundry, as it can be tiresome, but it must be done somehow. Tennis champion Venus Williams shares a similar sentiment but decided to partner with Downy to ...

Global consumer goods corporation Korea P&G introduced three types of fabric fresheners named 'Febreze Strong Deodorizing Downy Scent,' which implements the fragrance of the popular Downy fabric ...

Procter & Gamble’s Downy is tapping into the growing popularity around audiobook romances for an new campaign on Spotify that promotes the launch of its Downy Gentle Soft + Fresh fabric softener, ...

Mega-advertiser Procter & Gamble doesn’t want to wait until February to start playing in the Super Bowl. Football fans don’t even know which two teams will play in Super Bowl LVII, slated to be ...

According to Kantar World Panel’s Brand Footprint 2015 report, Procter & Gamble’s (PG) fabric softener Downy was the fastest-growing brand in 2014. It was the fastest-growing brand for the second year ...