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Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys in its ecosystem. In a note to partners sent Friday and obtained by AdExchanger, ...

Google Inc. reached an agreement late Friday to buy New York online advertising company DoubleClick Inc. from two private equity firms for $3.1 billion in cash. The deal, the largest acquisition ever ...

Google has 1,000-plus engineers globally working on display advertising, and now – to hear display ad product chief Neal Mohan tell it – all their hard work is about to pay off. In a presentation to ...

Less than six months after hanging out a for-sale sign, DoubleClick has agreed to be sold and taken private by a buyout firm that hopes to be able to squeeze more value out of one of the leading ...

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