Are you struggling to get subscribers to open your emails? If so, you’re not alone. There are plenty of important email marketing metrics, but your open rate is perhaps one of the most important. A ...

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

If you’re concerned about the quality of your email list, it may be time to embrace double opt-in. This will help you verify the degree of a customer’s interest. Here’s an explanation of how it works.

Opt-in News announced the availability of their "Email Marketing Factbook", which contains opt-in email industry research from 1999 to the first quarter of 2002. This report contains documentation ...