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"If you're going to do something, do it to the best of your ability" - Kobe Bryant on why competitive people always go full throttle

Kobe Bryant never stopped chasing the highest standard for himself. Now, whether the Los Angeles Lakers icon actually did it is up for debate. One thing was for sure: his killer instinct was never in ...
Retail Dive

Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...
Yahoo

Lars Ulrich Addresses Metallica’s Sphere, Super Bowl Rumors on ‘Stern’: ‘I Would F-cking Love to Do It’

Metallica’s Lars Ulrich addressed rumors that the band is circling a Las Vegas Sphere residency — as well as angling for the halftime show at next year’s Super Bowl — in an interview Wednesday with ...
Lifehacker

How to do a Norwegian 4x4 Workout (and Whether It's Worth the Hype)

People who have a high VO2max—one measure of cardio fitness—tend to be healthier as they age, and may be able to expect a longer lifespan. With that in mind, some longevity influencers have been ...

Metallica at Super Bowl LX? Usher Is Here for It

The 2024 Super Bowl performer had only one word to say when asked who he'd like to see headline the 2026 show.