Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

The reasons you choose particular places to sell your product go beyond the amount of sales you generate. Some distribution channels that help you sell your product also can hurt your business more ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Amazon appears to be single-handedly taking over the retail world, but what’s less well known is that a good portion of the products displayed on Amazon’s endless pages are actually offered up by more ...

PepsiCo Inc. (PEP) is a leading food and beverage company with an impressive global presence. The company’s products reach the market through the following three channels: direct store delivery (or ...

In order to bring success into new sales channels, companies are transforming their dealership models into omni sales channels. By Vikram Kumar Over the past few years, the automotive industry has ...

Deposit growth continues to be the number one business priority of bankers, according to BAI Banking Outlook: 2024 Trends, as it serves as the cornerstone of various aspects of banking operations, ...

NBCUniversal is continuing its push into free, ad-supported television (FAST) by rolling out nearly 30 new channels to be distributed at launch on Amazon Freevee and Xumo Play. Many of the offerings ...