YouTube is no longer letting viewers use ad-blocking software on its site. As part of what it calls a global effort, the video platform is making it impossible for users to block advertising. The ...

YouTube is running an experiment asking some users to disable their ad blockers or pay for a premium subscription, or they will not be allowed to watch videos. As first spotted by a Reddit user this ...

Blockthrough, a technology company focused on helping publishers recover advertising revenue otherwise lost to ad-blocking software, has released research showing that desktop ad blocking rose 5% in ...

Last year, German publisher Axel Springer counter blocked ad blockers from its news website, Bild. Through the use of the anti-ad blocker, the news outlet forbids people from gaining access to their ...

Publisher revenue is headed for a steep decline due to ad-blocking software in 2024, as revenue is estimated to fall by as much as $54 billion in the coming year. According to a recent report from ...

A hot potato: YouTube is once again conducting an experiment that targets anyone using an ad blocker. Like before, users are warned that they should turn off their blocking software. This time, ...

Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...

Annie is a policy analyst for the Center for Technology and the Human Person at The Heritage Foundation. Filtering and blocking software can shield children from obscene content, and it is worth ...