"I don't think it's an overstatement to say how big of a deal this initiative is, at least in the history of the web. So we're taking a very deliberate approach based on the input of voices across the ...

While regular cookies for websites can be safely stored and used by the end user for a generally smoother browsing experience, there’s a constant debate regarding how intrusive some actually are, and ...

The transition away from third-party cookies has been mooted for many years. The process – led in large part by Google – is finally being put into practice, with ...

Third-party cookies aren’t particularly known by consumers to improve their Internet user experience. In fact, the only time they really come up is when people complain that they were just surfing the ...

Cookies are data artifacts saved by web browsers on our internet-connected devices. They keep a record of the websites you visit, and in the case of first-party cookies, they're important for certain ...

This summer, Google conspicuously paused its long-held plans to abolish third-party cookies in its Chrome browser after failing to please a mix of privacy campaigners, regulators, and advertisers. The ...

Federated sign-in, in particular a lot of SAML implementations, broke too. I expect these type of enterprise scenario edge cases saw a lot of "big company" pressure brought on the project. This is ...

Google's original plan had called for phasing out tracking cookies as early as 2022, but the company changed that timeline back in 2021 and then again in 2022. "I don't think it's an overstatement to ...

Google plans to deprecate third-party cookies for 1% of Chrome users in the first quarter of 2024 to support developers conducting real-world experiments that assess readiness and effectiveness ...

Google’s Privacy Sandbox aims to replace third-party cookies with a more privacy-conscious approach, allowing users to manage their interests and grouping them into ...