The airwaves of KFI-AM (640) are saturated with calls to do something dial toll-free numbers, visit Web sites, shop at some store’s going-going-gone sale. The approach, known as direct response ...

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...

Analyst Ronald Josey of Citi maintained a Hold rating on Snap (SNAP – Research Report), boosting the price target to $13.00. Don't Miss our Black Friday Offers: Unlock your investing potential with ...

Snap's Q1 results were solid, driven by strong subscription growth, but management's cautious tone and lack of Q2 guidance spooked investors. Advertising remains a weak spot, despite a successful ...

In an increasingly competitive digital advertising landscape, the Snapchat parent saw overall revenue rise 9 percent to $1.34 billion in the second quarter, but advertising revenue growth slow. By ...

Edgewater Research isn't yet ready to buy Snap stock, but it's getting close. Edgewater says Snap's direct response advertising is improving, and that other analysts are missing this improvement. Snap ...

Spectrum segment revenue and adjusted EBITDA declined by $800,000 and $700,000, respectively, due to "the termination of certain customers in the current period and the downturn in the direct response ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

Snapchat parent Snap Inc. now has more than 932 million monthly active users, and around 469 million daily active users, as the social platform continues to grow year over year. In its second quarter ...