Direct mail is having a moment. Budgets are growing, confidence is high and performance continues to hold up even as other channels become noisier and less predictable. According to research by the ...
Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...
Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...
NEW YORK, Sept. 20, 2023 (GLOBE NEWSWIRE) -- While other traditional media channels are declining—and marketers wrestle with higher costs and challenges associated with the addressability of certain ...
Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of record ...
Retail logistics offers a different lens on customer engagement. Campaigns are not only visible at launch, but across planning cycles, seasonal shifts and moments when strategies quietly change ...
LOUIS PARK, Minn., April 21, 2026 /PRNewswire/ -- JO today announced a major expansion of its direct mail capabilities through strategic investments in next-generation equipment and the achievement of ...
When marketers design a direct mail campaign, two extremes beckon: that of the scientist, who sets up rigorous multivariate testing campaigns and uses costly mail efficiency consultants, and that of ...
When the FHA guideline changes went into effect in November there were many unknowns about how this would impact FHA direct mail volume. Based on our client feedback, the changes took a few weeks to ...
NEW YORK, NY, UNITED STATES, January 7, 2026 /EINPresswire.com/ — Campaign Victory Direct Launches Transparent Alternative to Traditional Consulting Model Campaign ...
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