In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...
This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. As the world around us is ...
Research supports what many marketers already believe—traditional direct mail is making a comeback. Not only that, more than half (51 percent) of all marketers using direct mail campaigns are actually ...
Direct mail advertising may consist of a postcard, brochure or sales letter that goes in the regular mail to a list of customers you have in your database. Measuring the return on investment (ROI) for ...
This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...
CLEARWATER, Fla., Sept. 30, 2025 /PRNewswire/ -- PostcardMania, the $119 million marketing technology company with a team of over 395 employees, today announced the launch of its new Salesforce ...
Flyers or direct mail advertisements are a proven method of generating sales. Many companies don't have the time or the expertise to develop a direct marketing program using flyers. Create and ...