Although direct-mail self-sampling significantly increased cervical cancer screening, the opt-in approach only minimally increased screening. Within a US health system, cervical cancer screening ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

In a recent study published in the Journal of the American Medical Association, researchers examined the effectiveness of opt-in and direct-mail strategies for offering self-sampling kits of human ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...

For years I’ve been collecting mail, because yes, it’s been part of my career. But that only gives me a partial picture of what’s going on at any one time in the universe of direct mail and marketing.