As everyone who does direct mail knows, there is a supply problem in the envelope market. Okay, that’s an understatement. There is a mass shortage, and depending on style and size, inventory has dried ...

As the world-wide leader in envelope converting and mailing inserting system solutions Winkler+Dünnebier again introduces another industry first with the new W+D BB1000. The BB1000 is a complete ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

NEW YORK--(BUSINESS WIRE)--Today, Interpublic Group’s Matterkind and MAGNA revealed ROI to Sender, a new report that lists the best practices for running a direct mail campaign and explores the value ...

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today announced the launch of the company’s flagship product, delivering the marketing industry’s first-ever ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

I've identified several market groups that I want to distribute information to and the neighborhoods they live in.<BR><BR>Now I could have these 500 or so envelopes mailed to them address by address, ...