Morningstar

Direct Line: It's Official, Aviva Makes Offer for Direct Line; We Also Recommend to Shareholders

Following the story of a potential acquisition of Direct Line, Aviva has officially announced a cash and share offer that consists of 0.2867 new Aviva shares, GBX 129.7 in cash per Direct Line share, ...
Wall Street Journal

Aviva Makes Firm $4.7 Billion Offer For Direct Line

Aviva formalized the terms of its takeover offer for Direct Line, which values the non-life insurer at around 3.7 billion pounds ($4.65 billion). Insurer and asset manager Aviva won over its smaller ...
Seeking Alpha

Aviva: Direct Line Expected Acquisition Doesn't Change Its Income Appeal

Aviva's acquisition of Direct Line for $4.6 billion will significantly boost its market position in the U.K. personal lines, especially motor insurance. The deal is expected to generate £125 million ...
Morningstar

Direct Line's Competitive Position Is Steadying After Changing Conditions and Operational Headwinds

Direct Line was founded in 1985 by Peter Wood and Martin Long as a personal lines insurance company that operated with a model of direct-only sales. In the early days, the business became synonymous ...