Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially among younger generations scrolling through TikTok for the ...

As artificial intelligence and data-driven PR redefine public perception, the future of media influence is no longer just about messaging—it’s about who holds the power to shape it. Unsplash+ PR teams ...

Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results. Digital PR can effectively boost ...

In today’s world, online presence is essential to business success. In decades past, businesses could rely upon physical marketing or tactile advertising to form a successful foundation and build ...

Getting “press” can be a great way to get your business noticed, but the rules have changed with the digital landscape. While a favorable write-up in a traditional media outlet is usually good for a ...

As media undergoes a significant transformation with a definitive shift from print to digital platforms, Ascend Agency is playing a pivotal role in shaping the future of public relations (PR) and ...

With intense online competition, B2B marketers must ensure they’re not missing a beat by positioning their companies in the best search engine, with the best ranking, for the best query – all of which ...

The digital media landscape is ever-changing and, as such, it can be hard for time-poor marketers to keep up! Google is regularly updating its algorithm, (with nine in 2023 alone), not to mention the ...

In digital marketing, agencies and in-house teams often separate into specialized units like SEO, PPC and content marketing. While this division makes sense internally, it doesn’t align with how ...