As you have likely noticed, digital marketing has become an indispensable tool for driving business success— whether that business is large or small. The future is digital, and younger generations are ...

Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms ...

Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

With over 56% of budgets in digital, agencies are doing more and more work in digital. Agencies must keep their skills sharp and up to date to succeed in the growing digital marketing world. Digital ...

While entrepreneurs can do it all, they should leave digital marketing to the experts. Learn how a digital marketing expert ...

In recent years, digital marketing has been on a warp-speed trajectory, with technological advancements, significant shifts in consumer behavior and data-driven decision-making changing (and ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

You’ve probably heard of digital twins and may be wondering, what is a digital twin and is it applicable to marketing? The concept of digital twins first came about in manufacturing in the early 2000s ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

After taking two marketing classes at Chicago Booth, Sheryl Sarna is eager to apply what she’s learned to a real-world situation. She aspires to a professional career in marketing, and turned to the ...

A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly ...