As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

Company to demo automated digital linear channel creation and playout solution — alongside panels with DAZN and IMAX LTN (stand #5.A76), the industry leader in transformative media technology and ...

A major challenge for media companies is discovering ways to efficiently and affordably deliver new channels or new versions of existing channels without significantly increasing headcount or ...

Today NBCUniversal, independent agency RPA, FreeWheel and Newton Research announced a partnership to introduce a new approach to buying premium video using agentic AI across both linear and digital.

Turner will activate first-party data from AT&T’s 40 million set-top boxes to improve targeting and attribution for its linear TV offering, the company said Tuesday. The capability will be generally ...

In the dynamic media landscape, strategic models around profit optimization, audience engagement, and long-term business sustainability are both paramount to success and under construction. As content ...

Digital and television advertising – once culturally and technologically divergent ecosystems – are finally converging to improve how marketers target and reach consumers. As viewership habits shifted ...

Digital advertisers know that a proposal should rarely, if ever, be limited to one format When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...