Alongside other major brands entering the Roblox universe, Adidas is introducing digital versions of its clothing on Roblox, the brand announced Thursday. Roblox players will be able to customize ...

As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

With YouTuber and TikToker Mackenzie Turner, DressX launched a three-piece collection of digital wearables Monday on Roblox, according to a press release shared with Retail Dive. Turner, who has 1.86 ...

Having launched metaverse gaming experience ShimmerVille, on Roblox last year, Claire’s is now getting into the digital wearables game. The global accessories brand has teamed up with metaverse game ...

Roblox released it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital fashion, beauty and self-expression. The report shows that Gen Z is ...

As kids, our parents scolded us to get off of computer games and do our homework. Now, some students have to hop on Roblox to ...

Hey, late-stage capitalism has reached a new and depressing milestone: Digital stores run by real people. Released in 2006, Roblox is a multi-platform multiplayer game that lets players use official ...

Roblox’s latest partnership with the fashion industry is the in-platform debut of the students at Tokyo’s Bunka Fashion College debuted their graduation showcase in the form of both physical pieces ...