Tesco, dunnhumby, and JCDecaux have today (August 17th, 2022) announced the creation of the UK’s biggest retail-based digital display advertising network – the result of a significant expansion to the ...
Mobile video ad spend has spiked 196 per cent year-on-year to reach £64m in the UK making it the fastest growing digital ad format, according to the Internet Advertising Bureau (IAB) and Pricewater ...
You’re a brand advertiser spending a ton of money on engaging consumers with your product. You are not seeing the sales uplift from brand advertising on digital devices -- PCs, tablets, and ...
According to Martini Media, teamed with Digiday to poll marketers and ad agency personnel, the study “Engaging the Affluent Online,” finds that agency executives say 37% of mass marketers’ branding ...
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