The Digital Strategies and Leadership concentration equips students with skills and tools required to be effective leaders of firms competing in an increasingly digital economy. This concentration ...

For a long time, the importance of customer experience for B2B clients was underestimated. Businesses believed that B2B buyers do not care about difficult-to-formalize things like the convenience of ...

Although the business landscape may be changing rapidly, one thing has remained the same: the need to evolve with it. No one knows what the future holds, but we can better prepare ourselves for ...

Channel digitization is nothing new. Most companies have already embraced digital routes to market, such as websites and social media. So what’s changed? The key difference now is customers will ...

STAMFORD, Conn.--(BUSINESS WIRE)--Achieving broad competence in event-driven IT will be a top three priority for the majority of global enterprise CIOs by 2020, according to Gartner, Inc. Defining an ...

Digital technologies are reshaping operations, improving efficiency, quality, speed, and enabling new business models. The ability to integrate digital technologies into operational strategy is ...

Despite the hype, the enormous potential business value of artificial intelligence is not going to materialize spontaneously. Digital workplace leaders must guide their organization toward an era in ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from ...

ORLANDO, Fla.--(BUSINESS WIRE)--Eighty-nine percent of board directors say that digital business is now embedded in all business growth strategies, according to a new survey from Gartner, Inc. However ...

After taking two marketing classes at Chicago Booth, Sheryl Sarna is eager to apply what she’s learned to a real-world situation. She aspires to a professional career in marketing, and turned to the ...