NEEDHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) today presented its worldwide digital business strategies predictions for 2024 and beyond. The predictions were presented by Tony ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

Although the business landscape may be changing rapidly, one thing has remained the same: the need to evolve with it. No one knows what the future holds, but we can better prepare ourselves for ...

With online interactions becoming just as important as real-world experiences, businesses are discovering the immense value of harmonizing the two. It’s no longer about coexistence; it’s about mutual ...

New research by NerdWallet UK, based on a survey of 500 business owners, points to a continued shift toward digital-first banking. But some friction points remain. Business owners are increasingly ...

Self-learning and self-improving technology will transform enterprise activities. From augmented leadership to machines as customers, analyst Gartner identifies key trends. While true autonomous ...

The use of traditional paper business cards has been declining as digital alternatives gain popularity. And professionals who rely only on paper cards may miss some advantages that digital tools ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...