Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms ...
Digital marketing in India is growing rapidly, and choosing a course can be challenging with so many options available. Many ...
In today’s market, most firms must integrate traditional and digital channels and media to achieve marketing synergies. This concentration focuses on expanding traditional marketing theories and ...
This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...
Cultural institutions embrace digital media and use it as a means to communicate and promote their activities, and also to interact and engage with their audiences. Digital Analytics can help to ...
Understanding the customer journey is nothing short of challenging, especially when your customers engage with you across multiple digital channels. To that end, Contentsquare has announced ...
Ashutosh Agarwal is a specialist who connects analytics with practical strategy, who stands out in the era of digital transformation when businesses are flooded with data but often lack insight. For ...
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