At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

Standing out to potential employers In today’s competitive job market requires innovative strategies, especially for job seekers aiming at positions with six-figure annual salaries. For most employers ...

Television commercials are an effective method of increasing brand recognition and generating sales for your business. This form of advertising is particularly influential, with a long-lasting impact ...