Once a niche process used mostly in product design, design thinking has become a flexible, people-first framework for solving problems across business, education, entertainment, and more. This story, ...

It used to be that 'think outside the box” were the words companies turned to when searching for new ways to solve old problems. Today, those four words have been paired down to two: design thinking.

Rapid prototyping processes, part of design thinking, can lead to an abundance of fresh ideas. In last week’s column, we shared how biopharmaceutical company AbbVie uses design thinking to humanize ...